13.05.09

BBG and Peerless merge

BBG Distribution has merged with Peerless Industries, just two months after the companies announced a distribution agreement. UK bracket distributor, BBG joined forces with Peerless at the end of February after announcing an amicable split with supplier Vogel's.

BBG will continue trading as BBG Distribution Limited and distributing the existing line up of BBG brands, but will become a subsidiary of Peerless Industries. Gordon Dutch will remain as managing director for BBG and has joined the advisory board of Peerless in the US.

‘This is an industry-defining model that demonstrates our passion for innovation - our combined team, with over 400 employees, will be a powerful force for unparalleled product support and choices,” said Mike Campagna, president, Peerless Industries. “Our expanded capabilities meet a wider set of customer needs, and leverage Peerless’ industry expertise along with our deep understanding of the marketplace,” he added.

“We are very excited to be part of such an innovative company. Peerless Industries is a respected leader in the audiovisual marketplace especially in the commercial market where BBG is looking for major growth. This is further evidence of our deep commitment to the marketplace and to providing customers with an unmatched portfolio of products and services,” concluded Dutch.