Barco joins International 3D & Advanced Imaging Society

Barco has announced that it has become a founding member of the International 3D & Advanced Imaging Society.

Wim Buyens, Barco’s senior VP Entertainment, becomes a member of the 3D Society’s Executive Committee and Board of Governors.
“We are proud that the 3D Society has spotted our commitment and is happy to get us on board to create a new roadmap for today’s entertainment industry,” said Buyens.

Over the past few years, Barco has worked to develop advanced projectors and, more recently, audio solutions that take cinemas into the digital era.

The International 3D & Advanced Imaging Society was founded by the film industry's creative stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage3D and others to advance the creative arts and sciences of stereoscopic 3D and 4K. With chapters in the US, China, Japan, Canada, the EU and the UK, the organisation has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of International 3D & Advanced Imaging, including High Dynamic Range and 4K/UHD. It hosts professional education seminars and awards throughout the world.

Mike DeValue of the Walt Disney Studios, chairman of the International 3D & Advanced Imaging Society said: “The 3D Society wants to be a valuable tool to advance the success of exhibitors, studios and everyone involved in the entertainment industry. To achieve that aim, we assemble the world’s key industry players and opinion leaders to discuss new trends, exchange ideas and know-how and learn how we can meet the ever-growing appetite for premium entertainment experiences.
"Barco’s technology and, more recently, its vision for the cinema of the future and its CinemaBarco concept are testimony to its dedication to our industry. We are therefore confident that Wim Buyens and his team will provide very valuable insights and opinions.”