14.12.11

Barco expands partner network with AED

Barco has established a distribution agreement with AED display that will see the Belgian company handle its projection and image processing products in Benelux.

The agreement begins on January 1, 2012 and is part of Barco’s push to sign up trusted channel partners for distribution, installation and support of its products.


AED Display, part of AED group, will now provide resellers, system integrators and mid-sized rental companies with access to Barco's portfolio of projection and image processing products.

"We are very pleased to be partnering with such an accomplished distributor," said Mark Bultinck, VP Sales Western Europe Entertainment at Barco. "We been working with AED group for many years now and appreciate its expertise, customer services, reliability and continuity. By joining forces, we can now offer the larger mid-segment of the Corporate AV market easier access to our products, as well as outstanding support services. Moreover, the agreement will help us strengthen our foothold in the Benelux. The co-operation will offer new opportunities for growth, for both of us."

AED Display will also store Barco's full range of projection and image processing in warehouse in Willebroek in an effort to ensure high product availability and prompt deliveries. In addition, it will offer value-added services, such as financing and credit or e-commerce.