B-Tech opens in Barcelona to push pro products in Spain
B-Tech, a British AV mounts and accessories manufacturer, is bolstering its presence in Europe and North Africa with an office in Barcelona.
B-Tech International (Iberia) sl. will compliment the existing retail distribution for the Iberian peninsula with a warehouse stocking the full range of products available under the B-Tech umbrella.
The subsidiary will cover the whole of Spain - including the Balaeric and Canary Islands, as well as Portugal, Andorra and northern Africa – and will support other European subsidiaries in Belgium and Germany.
Montse Baena, sales manager, will join Andreu Aguilar, director of sales, in heading up the new office.
Paul Haggarty, general manager of B-Tech, said: "This is an exciting time for B-Tech Audio Video Mounts especially given the current economic conditions.
"The Iberian peninsula has long been one of B-Tech’s strongest markets outside the UK, although admittedly nearly all sales have been on the retail front."
The new office and warehouse will serve the professional market in an effort to build on the company’s recent retail success.