27.10.14

Audio-Technica Europe appointed Symetrix distributor for Turkey

Symetrix has been added to Audio-Technica Europe’s distribution portfolio for Turkey as both companies seek to strengthen their presence across the country’s professional installation sector.

ATE plans to showcase the brand at an event in Istanbul in late November, with a roadshow of Turkish cities to follow shortly thereafter.

Onur Esame joined ATE as business development manager, Turkey, in January 2014 as part of the company’s move to enhance its market coverage and connections with systems integrators.

There is already an existing relationship between Audio-Technica and Symetrix – most pertinently in terms of Symetrix’ upcoming software release, SymNet Composer 3.0, which will deliver integration of Audio-Technica’s Dante-capable ATND971 microphone into the DSP range.

Esame expects the new link-up to deliver a boost for the adoption of Dante per se throughout Turkey: “Turkey is a strongly price-driven market with, at this point, relatively few people educated in audio. Price-effectiveness and ease-of-use are therefore important considerations, and we believe that these qualities can be found in abundance in the full range of Symetrix processors.”

A Symetrix product showcase is scheduled to take place in ATE’s Istanbul office from 26-28 November, while a two-week roadshow – set to visit at least six of Turkey’s major cities – will follow once all demonstration and catalogue translation set-up are complete.