Alfa Audio expands EM Acoustics distribution into Finland
EM Acoustics has announced its Danish distribution partner, Alfa Audio, has expanded distribution into Finland. Juha Tamminen has been appointed to represent the brand exclusively throughout both territories.
Alfa Audio has been distributing EM Acoustics in Denmark since 2009.
"Alfa Audio is probably the most successful pro audio distributor in Denmark with an impressive roster of brands," said EM Acoustics’ Mike Wheeler. "They have a pro-active approach to the market which matches our own philosophy perfectly, and they have done a good job for us in Denmark. I’m delighted that they are now going to be able to expand their activities into Finland now that Juha Tamminen is back in the saddle."
"Juha has in fact played a key role in the EM Acoustics/Alfa Audio relationship as it was he who introduced us to Alfa in the first place!" explained Wheeler. "He then took a six-year break from the industry but is now back at Alfa Audio as the dedicated EM Acoustics specialist both in Denmark and Finland."
Alfa Audio’s Lars Frederiksen said of the deal: "We are honoured that EM Acoustics has allowed us to extend our cooperation into Finland as well. The move makes perfect sense for everybody – our mother company, Arva Trading, already looks after EM Acoustics in Sweden, and Juha, who already knew EM Acoustics very well, is a native Finn and has an excellent reputation in the Finnish pro audio community. We have invested in a full HALO-C demo system complete with dedicated subs, amp rack etc., and Juha is currently touring Finland with it and will be attending a trade show in November. We are all looking forward to furthering the success of EM Acoustics in Finland just as we have in Denmark and Sweden."