21.12.09

Yankee Stadium signs up with BrightSign

AUTHOR: Inavate

Digital signs were installed at all nineteen concession stands in the new Yankee Stadium to provide a visual experience and effectively market vendor brands.

Diversified Media Group (DMG), an integrator of digital signage networks, was hired during the construction of the new Yankee Stadium to provide a dynamic visual solution to enhance menu boards and promote brands for the concessions stands. DMG and its customer, Legends Hospitality Management, selected the BrightSign HD210 digital sign controllers to drive the digital signs for all nineteen of the concession stands throughout the stadium.

DMG were required to integrate the digital signage five weeks before opening day. The company’s requirements for a solution included excellent HD image and video quality that would be simple and quick to install, as well as flexible enough to update content over a network.

“We had been looking at the BrightSign HD210 product for a long time, and had done some testing, and this seemed like the perfect application. It offers extremely high-end playback,” said John Melillo, president of DMG. Another primary reason the BrightSign HD210 was selected was its networkability, which enables content updates from a remote location. This benefit allows content to remain fresh without the effort of manually swapping out SD cards with new content. Although this feature was not initially implemented due to the short time frame, it will be enabled next season using an Ethernet connection and employing BrightSign Network Manager. “Next season, we will be working with the Yankees’ IT department to network BrightSign, Melillo said. “It’s a flexible product in that we can use the SDHC card to begin with, and add networking later.”