07.01.10

Vodafone Portugal employs a touch of magic

AUTHOR: Inavate

Vodafone Portugal is using transparent Litefast Magic digital signage displays for the promotion of its mobile internet service Vodafone 360. The clear, 360 degree LED displays are placed at the El Corte Ingles malls at Lisbon and Porto.

Vodafone had been looking for an innovative medium to create the ideal environment for their new communication solution, a set of internet services for mobile phones and PCs.

The displays were installed by Lifetime, Kinoton’s Litefast partner in Portugal, and Vodafone selected them on the basis of their ability to both demonstrate the actual product, and simultaneously display dynamic content.