Shopping centre goes for CBS signage solution

AUTHOR: Inavate

The Square Town Centre in Tallaght on the outskirts of Dublin, Ireland has rolled out a digital signage solution with CBS Outdoor. Thirty escalator panels join five 57” LCD screens in the Central Plaza of the Centre.

Marie Lawlor, sales and marketing director of CBS Outdoor, said: “The Square Digital formats offer advertisers a fresh and vibrant opportunity to engage with audiences in one of Ireland’s largest shopping centres. Advertisers have access to ten second commercials on all 30 DEPs for two weeks with similar campaigns available on the LCD Screens.”

The technology was provided my Conrac and DisplayLite for the LCD displays. Dzine supplied software and media players while Eurotek handled installation, support and maintenance.

Frederik Vroman, business development manager of dZine, said: “I believe this installation is one of the most unique in Europe as it is perfectly tailored to the specific requirements of CBS outdoor to achieve their business goals. Vibrant video advertising at the escalators has been realised by synchronising all media players on video frame level. Booking, allocation and billing for CBS’ advertising campaigns happens through our tailored campaign manager while our content management solution stands for the automated back bone to handle all content distribution and scheduling.”