Netherlands in 3D rollout

Christie has been selected to fit 68 Christie 2K DLP Cinema projection systems in an exclusive agreement between the Amsterdam Booking Company B.V. (ABC), a buying group representing Dutch independent cinemas, and Arts Alliance Media (AAM), European digital cinema provider. Christie digital cinema projectors will be deployed in 68 screens within 20 cinemas across The Netherlands.

The deal also covers the installation of a professional satellite network for the transmission of live events and encrypted content.

ABC acted quickly to equip screens for the Dutch release of Disney’s 3D movie “Bolt” on February 11, making it the first wide 3D release in the Netherlands. Seven Christie CP2000-S 2K DLP Cinema projectors have already been installed in Heerenveen, Heerlen, Schagen, Spijkenisse, Venray, Weert and Zutphen, in time for “Bolt”. The remaining projectors will be a mixture of CP2000-S and Christie CP2000-ZX models.

ABC’s roll-out will permit the screening of other upcoming 2009 3D movies such as “Monsters vs. Aliens” (Dreamworks/Paramount), “Up” (Pixar/Disney), “Ice Age 3” (Twentieth Century Fox), “Planet 51” (Sony Pictures), “Toy Story 3D” (Pixar/Disney) and “Avatar” (Twentieth Century Fox). Digital 3D screens generate higher box office than standard screens.

Rich Phillips, head of Technical Operations at AAM said: “We have chosen Christie’s projectors because of their performance and flexibility offered for a variety of screen sizes in existing theatre infrastructure. Our commitment is to help all cinemas convert to digital, regardless of size or location and having Christie on board is incredibly valuable from this point of view.”

The Christie projectors and Doremi servers were jointly selected by AAM and ABC for the deployment. The satellite equipment will be provided by Arqiva Satellite and Media. Under the conditions of the agreement, AAM will create a fully integrated digital cinema and satellite network within the ABC group of cinemas. The agreement requires AAM to procure, service and maintain all digital cinema systems deployed, including the projectors and servers, central storage servers and a Theatre Management System. FTT Filmtronics, a subsidiary of Christie partner FTT in Germany will carry out the installations, as well as provide maintenance and local support. Thomas Rüttgers, general manager of FTT, said: “We are delighted to be working again with Christie for this exciting project, as previous installations such as the major deployment of D-Cinema systems in Austria, already proved to be a success. We are also very pleased to be working jointly with Arts Alliance on this project.”