08.05.09

National Geographic in the zone

AUTHOR: Inavate

National Geographic’s flagship store in London’s Regents Street is more than just a traditional retail experience. Interactive zones across the store’s three floors represent each continent of the world – and the themed retail areas that work separately from each other at certain times, host continent-specific events.

A total of 17 Ecler MPA6-150R multi-channel amplifiers, specified and installed by Peter Knowles, are zoned to enable each retail area emanate its signature sounds. For special events, or to create extra interest in an area, a sales assistant has the ability to alter the levels of the amplifiers in their zone, from either a cash desk area or point-of-sale.

Knowles explains, “There were several reasons for using the Ecler multi-channel amplifiers. However, the two defining ones for this prestigious installation were front to back ventilation and the ability to individually control the level of each amplifier, remotely.

“The fact that the model ventilates from front to back means they can be racked one on top of the other, so not only are they saving highly-prized retail space, they cool very effectively making them ideal for the job.”