Lift off to space in an elevator

Men's styling products brand AXE recently promoted a competition that will take 22 people to space by transforming a lift in Lisbon into a space shuttle.

An LED display was installed in the floor of a lift to the Praça Luís de Camões parking.


As the lift rose a 3D video displayed visuals that made watchers feel they were being propelled to space. Sound effects were used to heighten the experience.


Nebula created the video and sound environment while Edigma integrated the AV and software components. Brandkey was responsible for lift decoration, and project co-ordination was undertaken by Initiative and Ensemble, agencies of Mediabrands group.