Christie supports British design in Milan
Multiplex, a pop-up viewing theatre, broadcasting centre, restaurant, shop and gallery at Milan Design Week, utilised Christie MicroTiles and projectors.
The Multiplex exhibition, for design and manufacturing company, Tom Dixon, was sponsored by BlackBerry PlayBook and aimed to give visitors a “trail of sensations created through each of the sections exploring the ideas of luminosity and technology”.
A Broadcasting Centre with Christie HD10K-M DLP projector featured images of trends from throughout the fair. The Viewing Theatre used a Christie HD10K-M projector to display of HD sources. In the Science Lab, an irregular-shaped wall of 20 Christie MicroTiles displayed HD video camera capture and content powered by the BlackBerry PlayBook.
A spokesperson for Tom Dixon, said: “In an increasingly visually aware world, the importance of being able to present big imagery becomes ever more important”.
“A visual solution provides a compelling and engaging way to invite visitors into your brand and story,” added Kathryn Cress, vice president, global & corporate marketing, Christie. “Working in collaboration with our Italian staging partner, EXCOGITARE, Tom Dixon and RIM, Christie has delivered a complete visual package that encapsulates the vision and captures the spontaneity of communications to create a completely engaging environment for visitors during Milan Design Week.”
Milan Design Week is a furniture and design exhibition and attracted more than 300,000 visitors from over 150 countries.