Building a brand: Japanese interactive AV
When Biogen Japan Ltd. wanted to invest in interactive AV technology to get their message across, Media Access Group delivered a visual display solution.
When biopharmaceutical company Biogen Japan Ltd. relocated it developed a specific “branding wall area” its new premises. Utilising interactive AV technology, the purpose of the wall was to make an impression on visitors and get the company’s message across. The project commenced on April 2 and was completed on July 10, 2015 with an approximate investment of JPY 30,000,000.
KOWA served as the integrator for the project while Media Access Group, a PTS Consulting Group company, was involved as the consultant responsible for designing the systems and project management. NGC, the Japanese distributor for MultiTaction, also provided hardware and programming services for the project.
John Loving, consultant at Media Access Group, talks about how the project commenced: “We were provided samples of Biogen’s Cambridge reception from which three areas were highlighted, each presenting a different aspect of the company. Other than following the same concepts of using innovative and engaging interactive technology to display these areas, we had freedom to design entirely new systems.”
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