Aviva renovates Hoxton Square headquarters
Integrator proAV has just completed a huge refurbishment project for the UK’s biggest insurance group in London’s most creative and fashionable district. Paul Milligan reports.
When you think insurance you probably don’t think of cutting-edge fashion or digital creativity, but UK integrator proAV has just completed a substantial AV project for the UK’s largest insurer, Aviva, in London’s most fashionable district of Shoreditch. Known for its cutting-edge know-how in fashion and technology since the early 00s, the centre of Shoreditch is Hoxton Square, and that is where you will find Aviva’s latest technology campus, which is hoping to tap into that forward-thinking creativity to tailor digital experiences for its 33 million customers.
"It doesn’t have kit sitting around,there are no rooms or facilitiesthat aren’t in use. They are allin constant use. Unlike a lot oftraditional corporations it doesn’tflood its floors full of meetingrooms with tech." - Mark Hazell, ProAV
Set next to Aviva’s Digital Garage, one of a number of ‘co-creation’ spaces located around the world, 28-30 Hoxton Square is the campus’ latest refurbishment project – Project Drum.
The three-storey building was subject to an extensive renovation, including the addition of an entirely new floor to house a large auditorium which features a seven-metre LED videowall.
Aviva has been a long-term client of proAV’s, and its work for the insurer includes the fit-out for the St Helens skyscraper in the City of London.
Even though proAV was the incumbent AV supplier it still went through the tender process says Mark Hazell, proAV sales director. The integrator was appointed by the main contractor 8build, with CMS serving as the AV consultant on the job.
Aviva’s presence in Hoxton Square gives the insurer a creative and technological resource, and as such the refurbishment had to provide the company with modern communication, collaboration and presentation tools to help the teams of digital and media professionals, developers and designers tasked with executing Aviva’s ‘digital first’ strategy.
Hazell says Project Drum has a few similarities to its previous work for the client, and this was reflected in the brief; “Hoxton Square is actually a version of St Helens. Hoxton Square is a very cool, funky interpretation of St Helens, albeit on a slightly smaller scale.
“Aviva is a very pro-active company, its social footprint is a lot higher than the others, it is a lot more visible, and they are very tech savvy.” says Hazell. This attitude isalso evident in its approach to technology adds Hazell. “Aviva are big users of technology, but it’s all usable.
It applies technology in a really good way, it doesn’t have kit sitting around, there are no rooms or facilities that aren’t in use. They are all in constant use. Unlike a lot of traditional corporations Aviva doesn’t flood its floors full of meeting rooms with tech. It is developing a campus around the Hoxton Square site, and it’s very cognisant of its staff.
”Are there positives and negatives to have a tech savvy client for an integrator? “What’s good about Aviva is they know what they want but don’t pretend to know everything.
They have a consistent line to a good AV consultant, so they are getting constant on-going advice and they are evolving their technology requirements accordingly as a result. We have all had clients who want to get stuck in but don’t know enough and that can cause problems.
Here you have a client who knows what they want and will take advice from people around them to get what they want within the budget. it’s a great combination.”
The project combines a series of meeting spaces, from relaxed meeting booths in the ground-floor café and the second-floor Agora collaboration room to arrange of more formal meeting rooms. Lift lobbies and comms rooms on each floor and an auditorium with anteroom and two-person control room complete the site.
A network of LED displays stream client content via building-wide IPTV distribution, while Cisco’s teleconferencing and Logitech Meet-Up systems complete the collaborative working environment.
The auditorium, general display/anteroom and AV control room is where you’ll find the majority of the high-end AV tech at 28-30 Hoxton Square. The headline display is a massive seven-metre 1.2mm pixel pitch videowall from Unilumin. It’s here you’ll also find Barco ClickShare for any wireless presentation needs, a PanasonicHD integrated cameras with remote controller, Cabletime 4Kreceiver provides IPTV.
Audio in the auditorium is provided by Shure quad channel digital wireless receiver, ceiling microphone array, transceiver, transmitters, lavalier mics and charging station, Bose ceiling speakers, Nexo loudspeakers, Yamaha digital mixing console and comms,and amplifier and QSC DSP.
The control room includes a Blackmagic Design broadcast studio system, including broadcast panel, production switcher, smart video hub and web presenter, Samsung 75-inLED display screens, and Christie multiscreen windowing processor.
The eight meeting rooms on the ground floor, first floor and second floor include Clevertouch55-in and 75-in interactive displays, Logitech Meet-Up collaboration systems with conference camera and Barco ClickShare for wireless presentation.
The rooms are controlled by Crestron, withBrightSign HD223 players and additional Cabletime IPTV receivers. The first-floor meeting room includes a 98-in Samsung LED display, and additional Barco ClickShare, BrightSignplayers and Cabletime IPTV.
A ground-floor café includes Samsung 75-in and 43-in LED displays, Barco ClickShare,BrightSign players, Cabletime receivers and handsets, iPad tablet and docking station, Bose ceiling loudspeakers, QSCfour-channel amplifier, channel expander and control app, and everything is controlled via Crestron. Despite tight timescales the project was completed to specification, and within budget.
Going forward, all the AV is managed by proAV via service contracts with SLAs attached and on-site technicians. All of proAV’s service contracts are supported by its global NOC, and the integrator has direct access to all the kit via VPN. The end result of all this work is that the client now has a future-proofed, integrated workspace to boost its creative teams’ productivity, business relationships and client experiences.
Bose ceiling speakers,
Shure digital wireless receiver,ceiling microphone array,transceiver,lavalier mics
Yamaha digital mixing console, amplifier
Blackmagic Designweb presenter,broadcast panel,production switcher
BrightSign HD223I/O playerCabletime 4k IPTV receiver
Christie multiscreen windowing processor
Cisco telepresence codec
Clevertouch 55-in,75in interactive displays
Crestron AVcontrol system
Logitech Meet-Up collaboration system
Panasonic HD integrated cameras with remote controller
Samsung 32-in,43-in, 55-in 75-in,98-in LED displays