Adlib targets corporate events with K-array

AUTHOR: Inavate

When Adlib Audio expanded its business to encompass corporate events it turned to Sennheiser UK, distributor of K-array, for a PA system that would suit that industry. The Liverpool, UK based service company wanted a discreet system that wouldn’t dominate a room dressed for a corporate event.

Already established into UK touring market, when Adlib moved into the corporate event business it bought its first K-array System, quickly followed by an additional system.

“When Adlib moved into the corporate market we needed to retain our excellent reputation for supplying high quality equipment and service,” said the company’s AV manager, Tristan Bryant.

“Systems appropriate for rock’n’roll aren’t necessarily suitable for corporate events because, when a client spends a large amount of money on beautifully dressing a room, the last thing they want is a lot of bulky sound equipment spoiling it.”

Adlib wanted a discreet system, but would not accept inferior audio quality, which is where K-array comes into its own.

“Being powered and self-supporting, the system’s footprint is very small. It’s so unobtrusive many clients have to ask where the speakers actually are,” said Tristan. “But there is no compromise on sound quality. The audio clarity and coverage is highly impressive and engineers are surprised at the excellent results from such a diminutive system.”

The K-array systems have already been used on a variety of events, from small conferences of 50 delegates through to a dinner for 500 in Liverpool’s Anglican cathedral.