This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Lift off to space in an elevator

13 May 2013

Men's styling products brand AXE recently promoted a competition that will take 22 people to space by transforming a lift in Lisbon into a space shuttle.

An LED display was installed in the floor of a lift to the Praça Luís de Camões parking.

 

As the lift rose a 3D video displayed visuals that made watchers feel they were being propelled to space. Sound effects were used to heighten the experience.

 

Nebula created the video and sound environment while Edigma integrated the AV and software components. Brandkey was responsible for lift decoration, and project co-ordination was undertaken by Initiative and Ensemble, agencies of Mediabrands group.


Print this page | E-mail this page











:: © 2014 InAVateonthenet.net :: Tel: +44 (0)1732 359990 :: Fax: +44 (0)1732 770049 :: All rights reserved ::